CompanySuper Excellence Motion Picture Production LLC
Long before streaming, we used to sit through commercials while watching TV. It was actually fun to watch ads in the 80s and 90s since they were funny and often had catchy jingles you couldn’t get out of your head.
Good Storyline
The more relatable your commercial is, the more impactful it will be with the viewers. 55% of consumers are more likely to buy a product and 44% will share it with others if they engage with the brand story.
Emotional Resonance
According to research by the University of Southern California, 31% of ads with emotional pull succeed vs. those that are more “rational” in nature. It’s not so much about selling the product as it is about appealing to human nature.
Brevity
The average commercial is 30 seconds long. Short, sweet, and to the point will stick in your audience’s brains. Who knows? If your ad is good enough, you might be able to make a movie later! Just look at the success of “Hare Jordan,” which inspired Space Jam.